Blog Posts

How companies make money from gift cards

Learn how companies make money from gift cards. Understand revenue sources like breakage, overspend, distribution margins, and reward program fees in the global gift card industry.

March 5 Read more

Major companies in the gift card and incentives industry

Discover the major companies in the global gift card and incentives industry. Learn about retailers, aggregators, reward platforms, incentive agencies, and the key players that power the ecosystem.

March 4 Read more

Incentives & Gift Card Industry Glossary | Key Terms Explained

Learn the key terms used in the incentives, loyalty, and gift card industry. This glossary explains common concepts such as breakage, aggregators, reward marketplaces, processors, and distribution in simple language.

March 3 Read more

Careers in the incentives and rewards industry

The incentives and rewards industry offers a wide range of careers. Common roles include partnerships, account management, program management, product development, sales, marketing, and technology.

March 2 Read more

Gift cards landscape

In this article, we explore the full gift card ecosystem so you can understand which companies operate in the industry and where they sit in the value chain.

March 1 Read more