About Us
1. Company overview — What does BI Worldwide do?
BI Worldwide is a global engagement and business consulting firm focused on helping organisations motivate and influence the behaviour of employees, channel partners, and customers. The company designs and delivers strategic solutions such as sales incentives, loyalty programs, employee recognition and rewards, promotional marketing, and experiential initiatives.
Its services integrate behavioral economics principles to create measurable business outcomes, including increased performance, engagement, and retention. BI Worldwide also develops creative campaigns, analytics and data insights, and elements of gamification to support engagement systems. The company’s offerings may include branded merchandise, travel incentives, events, digital engagement platforms, and rewards fulfillment.
BI Worldwide works with clients across many industries—such as automotive, consumer goods, financial services, and healthcare—to solve strategic challenges and help organisations drive loyalty and participation. Headquartered in Minneapolis, Minnesota, it operates in multiple countries and serves large enterprise and Fortune 500 clients. BI Worldwide was founded in 1950 and is privately held. Its solutions combine strategy, technology, analytics, and creative services to align participant behaviour with business goals.
2. Position of BI Worldwide in the industry
BI Worldwide participates in the broader loyalty, rewards and incentive ecosystem primarily as a designer and implementer of engagement programs rather than as a provider of financial products like gift cards or stored‑value instruments. It helps organisations build and manage loyalty and incentive strategies that may include reward offerings—in the form of merchandise, experiences, travel and recognition programmes—to drive behaviour change and strengthen relationships with key audiences.
Programs are typically custom‑tailored, combining analytics, behavioural science, and campaign design to support customer and channel loyalty initiatives. While the company itself does not appear to issue its own branded gift card scheme or stored‑value product, it works with clients to embed rewards and recognition mechanisms into comprehensive engagement frameworks that can include reward redemption elements.
BI Worldwide’s role is consultative and operational, providing the strategy, technology and fulfilment infrastructure to execute effective loyalty and incentive campaigns on behalf of clients. Its global reach and multi‑industry experience position it as a partner in enterprise‑level loyalty and rewards initiatives.
3. Working at BI Worldwide
Working at BI Worldwide involves roles across strategy, consulting, creative, technology, and client services, reflecting the range of solutions it offers in incentive, engagement, and loyalty programmes. The company describes its culture as challenging and collaborative, with an emphasis on meaningful work and celebrating success.
It employs professionals such as event managers, creative directors and technology specialists to support its global operations. BI Worldwide’s size (estimated between 1,001 and 5,000 employees) suggests a mid‑to‑large employer with offices in multiple countries. Public information indicates a culture that values problem‑solving and diverse skill sets.
The firm highlights a global and cross‑functional environment where associates contribute to client engagement and business performance outcomes.
4. Careers at BI Worldwide
BI Worldwide advertises current job openings across various functions, including technology, product, analytics and sales roles. These listings indicate ongoing hiring activity in areas that support its engagement, incentives, and marketing solutions.
Job postings appear on LinkedIn and through the company’s careers page, reflecting positions in locations such as Edina, Minnesota and other regions. The careers section encourages candidates with diverse capabilities—such as problem solving, creativity and technical skills—to apply.
Specific roles related to loyalty, incentives or rewards are part of wider consulting and solution delivery teams rather than stand‑alone posted positions.