About Us
1. Company overview - What does Brandbase do?
BrandBase is a company that designs and delivers customer loyalty and promotional rewards campaigns for retail and fuel retailers.
The company focuses on creating programmes that encourage repeat purchases and strengthen brand‑customer relationships using physical and digital reward products.
It works with global retail and fuel brands to tailor loyalty programmes, promotional collections, and engagement strategies for customers.
BrandBase’s offerings include designing reward products, sourcing and managing logistics, and developing loyalty campaign structures based on consumer insights.
The company also incorporates digital engagement elements, such as companion apps linked to promotional rewards, into its loyalty campaigns.
Through these programmes, BrandBase aims to increase customer retention and drive incremental sales for its clients.
It operates in multiple markets worldwide, with experience developing campaigns across regions including Europe, South America, Asia, Australia, and Africa.
BrandBase’s work spans physical reward products, digital platforms, and integrated promotional strategies to support client marketing objectives.
The company serves primarily B2B clients in retail and related industries looking to boost loyalty and repeat business.
2. Position of Brandbase in the industry
BrandBase participates in the customer loyalty, incentive, and rewards ecosystem by designing and implementing promotional reward campaigns that drive repeat purchases and customer engagement.
It works closely with retail and fuel brands to develop tailored loyalty programmes that include collectible reward products and digital engagement tools.
Through campaigns such as the Shell Motorsport Collection and related digital experiences, the company integrates physical reward products with community engagement elements that extend beyond point‑of‑sale interactions.
These programmes serve as alternatives to traditional points‑based loyalty systems, using desirable reward products to incentivise behaviour and strengthen brand preference.
By operating globally and across multiple markets, BrandBase supports international brands in creating consistent and scalable loyalty initiatives.
Its work contributes to driving incremental sales and enhancing customer lifetime value, key goals within the loyalty and rewards industry.
3. Working at Brandbase
BrandBase is a small‑to‑medium‑sized firm with an estimated team size of around 11–50 employees according to company listing information.
Employees likely include roles in campaign strategy, creative services, project management, marketing, design, and client services to support promotional and loyalty initiatives.
The company’s LinkedIn updates mention design, creative development, and promotional success stories, suggesting a collaborative environment focused on marketing and loyalty innovation.
BrandBase operates from offices in Amsterdam and the United Kingdom, indicating an international and multi‑site work context.
Public posts from the company highlight team members sharing professional development experiences, which can be indicative of a culture that supports learning and skill growth.
Overall, the company attracts professionals interested in loyalty campaigns, brand engagement, and creative promotional work within advertising and marketing services.
4. Careers at Brandbase
BrandBase’s LinkedIn page shows the company profile but does not prominently feature specific current job postings visible without a LinkedIn login.
There is no dedicated careers section on the public website that clearly lists open positions related to loyalty, rewards, or related roles.
However, the company’s industry and ongoing campaign work suggest that roles would typically be in marketing, project management, design, and client services if advertised.
Interested applicants would likely need to check LinkedIn or contact the company directly for updated hiring information.