About Us
1. Company overview - What does Ello Group do?
Ello Group is a UK‑based business that designs and delivers customer engagement, acquisition, and loyalty solutions for brands and organisations. It specialises in creating reward and benefits programmes that include dining discounts, coffee rewards, entertainment offers, lifestyle deals, and employee benefits. The company operates proprietary products and memberships, such as tastecard, Gourmet Society, and Coffee Club, which provide users with savings at restaurants, coffee shops, cinemas and attractions across the UK. Ello works with partner brands to integrate these benefits into their own platforms or offer them directly to customers and staff. Its solutions also include tailored loyalty programmes that can be deployed through clients’ apps or websites to drive engagement and retention. Ello Group acts both as a product provider and as a consultancy in loyalty and engagement strategy. The business emphasises long‑term relationships between brands and consumers through value‑led benefits.
2. Position of Ello Group in the industry
Ello Group participates in the loyalty and rewards ecosystem by offering end‑to‑end solutions that help organisations engage customers and reward employees. Its products, such as tastecard and Coffee Club, function as loyalty and discount schemes that add value to everyday spending on dining, beverages, entertainment and lifestyle experiences. These programmes sit within the broader context of stored value and incentives by providing frequent‑use benefits that encourage repeat behaviour and brand affinity. Ello partners with thousands of hospitality, retail and entertainment venues to deliver these perks, which can be offered directly to end users or integrated into a client’s customer or employee benefits proposition. Through its loyalty platform work, the company supports acquisition strategies (bringing in new customers), engagement (keeping users active) and retention (reducing churn), all of which are core functions in the loyalty and incentives market. By combining data insights, technology and curated partner offers, Ello Group positions itself as a provider of both off‑the‑shelf and bespoke loyalty solutions across various sectors.
3. Working at Ello Group
Ello Group is a relatively small company with around 11–50 employees listed on its LinkedIn profile. Typical roles at Ello include positions in partnerships, sales, marketing, client services and operations that support the delivery of loyalty, incentives and reward programmes. Recent job postings, such as Strategic Partnerships Manager and Team Leader roles, indicate demand for client‑facing and business development expertise. The company culture appears to emphasise collaboration and relationship building within its teams, based on LinkedIn communications mentioning celebrations and diversity moments. Review sites suggest employees rate the company moderately, with mixed feedback on compensation and career development. Roles likely involve cross‑functional teamwork across product, partnership and marketing areas given the variety of solutions Ello provides.
4. Careers at Ello Group
Ello Group advertises job openings and appears to be actively hiring at the time of writing. Current listings include roles such as Strategic Partnerships Manager and Sales/Team Leader positions focused on partnerships and product growth. These roles are primarily based in Huddersfield with hybrid working arrangements noted. The company’s careers section and LinkedIn page also suggest other openings in client services, operations and marketing may be available. While there is no indication that positions specifically labelled “gift card” roles are advertised, many jobs relate to loyalty, incentives, and rewards programmes management.