Gifted

1. Company overview – What does Gifted do?

Gifted (legal entity The Gifted Company AB) is a digital gift card marketplace and platform provider based in Stockholm, Sweden. It operates an online service where consumers and corporate users can purchase, send, store, and redeem digital gift cards from a wide range of participating brands. Its platform is designed to support merchants of all sizes by enabling them to launch and manage gift card programs without building their own infrastructure. Gifted provides digital delivery of gift cards via email, SMS, or mobile app and offers tools for customization and personalization of gift card experiences. The company also offers a merchant dashboard where participating brands can track sales, manage inventory, and access customer insights. Gifted’s business model combines marketplace functions with SaaS‑style integration options for partners and merchants, supporting both direct consumer transactions and corporate gifting arrangements. Its services aim to replace traditional physical cards with mobile‑friendly, often instant‑delivery digital alternatives. The company emphasizes sustainable practices, such as reducing plastic use and CO₂‑neutral hosting. Gifted’s service footprint extends across multiple European markets.

2. Position of Gifted in the industry

Gifted participates in the broader gift card, stored value, and loyalty ecosystem by acting as an intermediary marketplace and platform provider. It connects merchants, employers, and consumers in an open gift card environment where brands can more easily market and sell their stored value products without investing in proprietary systems. By offering a turnkey marketplace and mobile redemption experience, Gifted supports digital gift card adoption and distribution across diverse retail categories. Merchants can use its platform to reach new customers, integrate gift card sales into existing channels, and gather data on redemption and consumer behaviour; employers and corporate clients can use Gifted’s offerings for employee recognition or rewards. In this way, Gifted bridges several functions in the incentive and rewards space: retail gift card distribution, digital stored value services, and corporate gifting solutions.

3. Working at Gifted

Gifted is a small‑to‑mid‑sized employer (approx. 11–50 staff according to LinkedIn) with a team focused on technology, marketplace operations, partnerships, and customer support. Public information suggests roles may include software development, product management, marketing, sales, and operations to support both merchant and consumer sides of the business. The company’s European footprint and digital‑first model indicate a workplace centred on mobile and web technologies, cross‑border coordination, and e‑commerce. Culture clues from public profiles highlight engagement with digital gifting and merchant support, though detailed internal cultural descriptions are limited in public sources. Gifted positions itself as serving both B2B and B2C audiences in a dynamic retail segment.

4. Careers at Gifted

As of the latest available public company and careers pages, Gifted does not prominently list a dedicated jobs board on its main website. Recruitment and open roles may be posted periodically on LinkedIn or external job platforms rather than directly on getgifted.com. There is no clear indication of current hiring specifically for gift card, rewards, or related platform positions on the official site at this time, though LinkedIn shows the company has grown to support its marketplace operations. Readers interested in opportunities are likely to find listings on LinkedIn or general job portals by searching for “Gifted” or “The Gifted Company AB” roles in e‑commerce, product, and tech functions.