About Us
1. Company overview – What does Giftify do?
Giftify is a technology platform that helps shopping centres and retail destinations run branded gift card programs that drive customer engagement and sales. The company offers a suite of tools for issuing, managing, processing, and reporting on both physical and digital gift cards, with features such as omnichannel sales points, online stores, and APIs for integration. Giftify designs and customises gift cards and infrastructure such as kiosks and point‑of‑sale terminals for clients. Its platform also includes analytics and insights to help retail partners understand purchase and redemption trends. By handling payment processing, compliance, and fraud monitoring, Giftify enables centres to focus on growth and loyalty campaigns. The company serves hundreds of retail locations, including shopping malls and city centres, worldwide. Its solutions support seamless gift card experiences across in‑mall, online, and mobile channels. Giftify integrates with digital wallets like Apple Wallet and Google Wallet to support modern payment behaviors. The company targets retail environments where gift cards can be used as strategic marketing tools rather than just payment instruments.
2. Position of Giftify in the industry
Giftify operates in the gift card and stored value ecosystem as a specialist provider of closed‑loop, white‑label gift card platforms tailored for shopping centres and multi‑brand retail destinations. Unlike generic gift card services, its technology is built to serve retailers and mall owners with a strategic focus on customer engagement, loyalty, and revenue growth. The company’s offerings span physical cards, digital cards, purchase terminals, e‑commerce storefronts, and data analytics, positioning Giftify as both a transactional and insight‑driven partner for retail operators. Its platform supports real‑time tracking of gift card sales and redemptions, enabling retail partners to connect card data with broader marketing and loyalty initiatives. With hundreds of centres using its platform across Europe, the Middle East, and Asia, Giftify sits at the intersection of payments, retail marketing, and consumer behavior analytics in the gift card ecosystem. Closed‑loop infrastructure and API capabilities allow retailers to integrate gift cards with existing digital channels and loyalty systems, reinforcing its role as a facilitator of omnichannel retail experiences.
3. Working at Giftify
Working at Giftify typically involves roles in technology, product, sales, operations, and client success to support its platform and global client base. The company has a multicultural team with over 50 employees spread across different markets and offices, including its headquarters in Brussels. Public information suggests a culture that values innovation, diversity, and collaboration, with references to team events and international gatherings shared on its LinkedIn page. The environment appears oriented toward problem‑solving and cross‑functional teamwork. Giftify emphasises responsiveness to client needs and a fast‑paced retail technology context. Its global footprint means employees may interact with partners and colleagues across regions.
4. Careers at Giftify
Giftify maintains a careers page where it highlights opportunities and information about working at the company, though current listings may vary over time. As of the latest available information, the careers portal does show roles in commercial and product teams, suggesting ongoing hiring in areas associated with product development and client engagement. Public recruitment pages indicate that the company values flexibility, diversity, and strong team culture. Job openings are occasionally posted for roles such as Customer Success Manager and Product Director/Manager, reflecting growth in both customer‑facing and technical functions. Prospective applicants can check the company’s careers site for up‑to‑date listings.