About Us
1. Company overview – What does Giftmall do?
Giftmall is a European company that provides gift card and corporate rewards solutions to businesses and individual users. The company offers a wide catalogue of gift cards, including its own multibrand gift card that can be exchanged for products and services from many partner brands. Giftmall also develops digital tools and technology to support corporate gifting and rewards, such as self-service business accounts, API integration, and white-label catalogues. These solutions allow organisations to distribute and manage rewards efficiently across employee, customer loyalty, and partner engagement programmes. The company operates both physical and electronic gift card channels, ensuring flexibility for users. Founded in 2013, Giftmall has grown from a simple gift card catalogue to a broader ecosystem of products and services. It serves thousands of brands and corporate clients across multiple European countries. The organisation fits within the software and digital services sector with a focus on incentives and rewards.
2. Position of Giftmall in the industry
Giftmall participates in the broader gift card, loyalty, incentive and rewards ecosystem by acting as both a marketplace and a technology provider. It connects corporate clients with a large selection of gift cards from partner brands, enabling businesses to use these rewards in their employee recognition, customer loyalty, and incentive programmes. The company’s multibrand gift card product functions as a flexible stored value instrument that recipients can redeem across many participating brands, increasing choice and engagement. Its technology tools, such as API integrations and business accounts, help companies automate the distribution of rewards and tie reward delivery into their internal systems like CRM or HR platforms. Giftmall also offers white-label catalogues, allowing organisations to customise the gift experience while leveraging Giftmall’s brand network. Through these services, Giftmall supports both the technical infrastructure and the distribution channels needed in modern incentive and rewards programmes.
3. Working at Giftmall
Employees at Giftmall typically work in areas related to e-commerce, software development, sales, customer success, and business operations within the gift card and incentive sector. The company is relatively small, with publicly reported headcounts indicating around 11–50 employees. Public posts and updates suggest a culture focused on client service, partnerships, and growth within European markets, with team members attending industry events and engaging with incentive marketing associations. Giftmall appears to combine technology development with business-to-business engagement activities. The environment may involve cross-functional work between product, sales, and client support teams.
4. Careers at Giftmall
Giftmall maintains a LinkedIn presence that includes its company profile, where employment opportunities are sometimes listed. Job listings published on external community sites show roles such as Sales Development Representative focused on B2B sales and client acquisition. These roles indicate that the company does recruit for positions related to expanding its market presence and supporting client growth. Information about current open positions would be found on the company’s careers page or LinkedIn jobs section, though specific listings may vary over time. There is evidence that the company has hired in areas like sales and technical support related to its gift card and rewards ecosystem.