About Us
1. Company overview - What does Lifestyle do?
Lifestyle is a UK-based company that provides multi-retailer gift cards and digital gifting solutions. The business operates within the gift card and stored value sector, offering products that allow recipients to choose from a range of retail, leisure, and lifestyle brands. Its core product is a flexible gift card that can be redeemed across multiple partner brands, both online and in-store.
The company works with a network of retailers and service providers to create a single card that can be used across different categories such as fashion, dining, travel, and experiences. Lifestyle delivers both physical gift cards and digital e-gift solutions, making it suitable for personal gifting and corporate use.
In addition to consumer gifting, Lifestyle provides solutions for businesses that want to use gift cards for employee rewards, incentives, or customer promotions. The company supports bulk purchasing and tailored programs for corporate clients.
Lifestyle’s business model focuses on connecting brands with consumers through a convenient and flexible payment or reward mechanism. The platform simplifies gifting by offering one card with multiple spending options, reducing the need to choose a single retailer.
2. Position of Lifestyle in the industry
Lifestyle operates within the gift card, voucher, and incentives ecosystem, focusing on multi-retailer and open-loop style gift card solutions. Its products act as stored value instruments that can be redeemed across a network of participating brands, making them suitable for both consumer gifting and corporate reward programs.
Within the ecosystem, the company plays a role as:
- Aggregator of brands: bringing multiple retailers into one gift card product
- Distributor of gift cards: offering physical and digital cards through online channels and partners
- Corporate solutions provider: supporting incentive, reward, and recognition programmes for businesses
- Digital gifting facilitator: enabling e-gift cards and online redemption
Lifestyle supports businesses that use gift cards as part of employee engagement, sales incentives, and customer promotions. Its solutions align with common use cases in the rewards and loyalty market, including seasonal gifting, performance rewards, and promotional campaigns.
The company’s multi-brand approach allows it to serve a wide audience, as recipients can select from various categories instead of being limited to a single retailer.
3. Working at Lifestyle
Lifestyle operates in the gift card and digital payments sector, which typically includes roles in partnerships, sales, account management, operations, and technology. The company works with retailers and corporate clients, so employees are likely involved in managing relationships and delivering gifting solutions.
Teams may include functions such as business development, marketing, customer support, and product management. Work may involve coordinating with brand partners, handling client requirements, and supporting digital and physical gift card distribution.
As a UK-based organisation, Lifestyle likely has a relatively focused team structure compared to large financial institutions. Employees may work in a collaborative environment where cross-functional communication is important, especially between sales, operations, and technical teams.
The nature of the business suggests a mix of commercial and operational roles supporting both B2B and B2C activities.
4. Careers at Lifestyle
Lifestyle maintains a presence on professional platforms such as LinkedIn, where company updates and potential job opportunities may be shared. Opportunities, when available, are likely to include roles in sales, partnerships, account management, marketing, and operations within the gift card and incentives sector.
The company may also recruit for positions related to digital products and customer support, reflecting its focus on e-gifting and corporate solutions.