About the Team

The Marketing team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Marketing team focuses across 4 departments including, Omni-Channel Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.

About the Location

Collaborative Work Environment: At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote "flex day" (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

About the Job

This role works in our Phoenix Home Office. Visa sponsorship is not available for this role.

At PetSmart, we're reimagining how pet parents give, receive, and experience value. Our Customer Payment Innovation team sits at the forefront of that evolution — redefining how gift cards and payment solutions show up in-store, online, and across our partner ecosystem. We're looking for a Sr. Specialist, Gift Card & Payment Innovation to help lead the next phase of growth for our gift card business. This role isn't just about executing campaigns — it's about building a category. You will own key growth initiatives, connect gift card strategy to major brand moments, and help shape the future of gifting across physical and digital experiences. Reporting to the Loyalty Manager, Gift Card & Payment Innovation, you'll operate at the intersection of marketing, loyalty, payments, retail operations, and customer experience — driving measurable impact across the business.

What You'll Own and Drive: Grow the Gift Card Business

Own and execute initiatives that drive gift card sales, profitability, and promotional lift across channels
Identify new opportunities to expand reach, improve conversion, and increase customer engagement
Bring forward ideas that push beyond traditional gifting and into emerging payment and wallet experiences

Lead High-Impact Marketing Moments

Develop and activate gift card campaigns aligned with key PetSmart brand events (Valentine's Day, Mother's Day, Holiday, etc.)
Ensure gift cards are strategically embedded into major marketing moments — not treated as an afterthought
Partner with Brand, CRM, Loyalty, and Digital to deliver cohesive, omnichannel experiences across email, app, web, and in-store

Own the Promotional & Innovation Roadmap

Help shape and evolve the annual gift card calendar, identifying whitespace opportunities and incremental growth levers
Support go-to-market strategy for new gift card products, features, and partner initiatives
Explore emerging trends in digital gifting, AI-driven experiences, alternative payments, and wallet integrations

Drive Performance & Insights

Build and own weekly and monthly reporting across sales, ROI, promotional performance, and channel trends
Translate data into actionable insights and recommendations
Monitor competitive landscape and industry trends to inform future strategy

Be the Cross-Functional Connector

Partner with Store Operations, Finance, Technology, Marketing, and external vendors to ensure flawless execution
Proactively identify risks, remove roadblocks, and drive initiatives from concept through launch
Operate as a business owner — accountable for outcomes, not just deliverables

What You Bring

Bachelor's degree (BA/BS) required
3+ years of experience in marketing, loyalty, payments, gift cards, eCommerce, or related business strategy
Strong ownership mindset – you take initiative and drive work forward independently
Comfort managing multiple work streams in a fast-paced, highly cross-functional environment
Experience working with external vendors or partners
Ability to connect performance data to business decisions
Genuine curiosity about how the payments and gifting landscape is evolving (digital wallets, AI, alternative payment models, emerging retail trends)
A builder mentality – you're excited by the opportunity to shape and grow something

Additional Job Considerations

This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.
Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.
On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.

About the Culture

At PetSmart, Anything for Pets begins with our people. Every associate plays a vital role in creating meaningful experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed.

We're more than a workplace, we're Team PetSmart. Together, we grow, collaborate, and challenge ourselves to be the best in all we do. Our culture is built on belonging and shared purpose, where every voice and experience matters. Guided by our values, we strive to do what's right, lead responsibly, and bring our passion for pets to life every day. Not sure if you meet 100% of the position requirements and whether you should apply? We'd still like to hear from you and encourage you to apply with us! You might be the right fit for this role or another opportunity across Team PetSmart.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
"Top Dog" gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
"Sit & Stay" Café serving fresh breakfast and lunch options, snacks, & more
"Lil Paws" NAEYC-accredited onsite childcare facility providing high-quality early education
Paid Volunteer Opportunities to spend time doing good for causes close to heart
Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.

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Sr Specialist Gift Card and Payment Innovation