Pluxee is a global player in Employee Benefits and Engagement operating in 28 countries.
Pluxee helps companies attract, engage, and retain talent through a broad range of solutions across:
• Meal & Food
• Well-being
• Lifestyle
• Reward & Recognition
• Public Benefits
Powered by leading technology and more than 5,600 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of:
• 500,000+ clients
• 37 million+ consumers
• 1.7 million+ merchants
With more than 45 years of experience, Pluxee is committed to creating a positive impact on local communities, supporting well-being at work, and protecting the planet.
Role Purpose
Responsible for defining the strategy and delivering the value proposition and payment experience for both Consumers and Merchants, creating the best end-to-end experience as a core enabler of value, engagement, and monetization.
This role shapes the offer vision and strategy by leveraging market, customer, and competitive insights. This includes defining compelling value propositions, identifying and onboarding strategic solution partners, structuring pricing and bundling models, building robust business cases, and determining clear commercial positioning and go-to-market strategies.
Acting as the orchestrator of the offer lifecycle with ownership of experience and performance outcomes, this role works closely with Product & Platform teams to translate market needs into actionable business requirements. In parallel, it collaborates with customer-facing teams to capture market insights, enable commercial teams, drive adoption, and monitor performance to continuously optimize market impact.
Key Accountabilities
1. Strategy & Vision
• Define and own the Merchant and Consumer offer vision, strategy, and roadmap aligned with company growth priorities.
• Position payments as core enablers of ecosystem value and monetization.
• Identify market opportunities through customer insights, competitive analysis, and fintech trends.
2. Market & Opportunity Identification
• Identify and size growth opportunities through:
- Market and trend analysis
- Customer, consumer, and merchant insights
- Competitive benchmarking
- • Translate unmet needs into clear value proposition opportunities and innovation themes.
- • Anticipate emerging trends in payments, fintech, and digital ecosystems.
3. End-to-End Value Proposition Management
• Define compelling value propositions for merchants and consumers.
• Design business models, including:
- Pricing and revenue models
- Bundling and packaging strategies
- • Build and own robust business cases (growth, profitability, ROI, scalability).
- • Own value proposition lifecycle direction (define, launch, scale, retire):
- Discovery and validation
- Solution design (with Product, UX, and Technology teams)
- Delivery and launch
- Scaling, optimization, and retirement
- • Work closely with Product Owners and Platform teams to:
- Translate business intent into clear product requirements
- Ensure delivery aligns with value, timeline, and quality expectations
- • Define optimal build, buy, or partner strategies.
- • Maintain accountability for outcomes including adoption, revenue, margin, and customer satisfaction.
4. Partnership Management
• Identify, onboard, and manage partners that reinforce the value proposition or address capability gaps.
• Define partnership models and commercial frameworks.
• Own the partnership lifecycle from negotiation through performance management.
• Ensure partnerships deliver scalability, differentiation, and commercial value.
5. Consumer & Merchant Payment Experience Ownership
Consumers:
• Payment-linked offers
• Loyalty-driven payments
• Incentive-based usage
Merchants:
• Payment analytics and insights
• Loyalty-driven acceptance
• Monetization and growth tools
6. Go-to-Market & Commercialization
• Define marketing mix (segmentation, positioning, channels, service levels, etc.).
• Partner with the Go-To-Market team to develop launch plans, campaigns, promotions, and always-on programs.
• Support launch, sales enablement, and adoption.
Profile & Capabilities
Core Competencies
• Strong strategic thinking combined with hands-on execution.
• Expertise in partnership management and product/offer management.
• Expertise in payments and fintech ecosystems.
• Strong customer experience (CX) and journey design mindset.
• Experience designing and scaling two-sided platforms (Consumer & Merchant).
• Strong business and financial acumen (pricing, unit economics, ROI).
• Strong analytical skills with data-driven decision-making.
• Experience in experimentation, optimization, and performance management.
• Ability to manage complex ecosystems and ambiguity at a senior level.
• Excellent communication, stakeholder management, and leadership skills.
Experience & Background
Experience in:
• Value proposition management, crafting compelling, differentiated, and customer-centric value propositions.
• Partnership management and platform-based business models.
• Payment solutions, checkout experiences, and monetization strategies.
Track record of:
• Launching and scaling products and offers while owning business outcomes.
• Managing partnership lifecycles from negotiation through performance management.
• Defining and optimizing payment strategies for merchants and consumers.
Nice to Have
• Experience in multinational environments.
• Professional proficiency in English.
• Dutch and/or French language skills are considered an asset.
Why Join Pluxee?
A Meaningful Job
Help us build the future of employee benefits by creating sustainable and personalized experiences that positively impact millions of lives. Our business model supports individuals, local businesses, and communities.
A Great Culture
Join a multicultural team that collaborates in a fast-paced and innovative environment. We value well-being, work-life balance, continuous learning, and new ideas.
An Empowering Environment
Bring your authentic self to work. We value diverse perspectives, experiences, and backgrounds, creating an environment where people can learn, grow, and contribute to their full potential.
Our Commitment to Inclusion
At Pluxee, we believe diversity of backgrounds, perspectives, and experiences strengthens our organization.
We are committed to fostering an inclusive workplace where everyone feels respected, valued, and empowered to contribute.
We welcome applications from all qualified candidates and make employment decisions based on skills, experience, qualifications, and business needs.
