HYBRID ROLE - based in the NYC Metropolitan Area, expected to work at least 2 days a week out of our Midtown NYC offices, with travel periodically for client-facing marketing events and conferences.
Virtual Incentives is seeking a Product Marketing Manager to support the development and execution of product marketing initiatives that communicate the value of our platform to customers, partners, and prospects.
At Virtual Incentives, we work with some of the world's leading brands—from Fortune 100 companies to innovative technology platforms—to deliver global incentive and rewards solutions. We are a successful software company with a start-up mindset, focused on innovation, collaboration, and delivering meaningful impact for our clients.
This role is ideal for a marketing professional who is passionate about product storytelling, go-to-market strategy, and customer value messaging. The Product Marketing Manager will collaborate with teams across Product, Marketing, Account Management, and Business Development to help position our solutions in the market and own the launch and promotion of new capabilities.
Key Areas of Responsibility:
Product Messaging & Positioning
- Own the development of clear, compelling product messaging that communicates the value of Virtual Incentives' solutions to target audiences.
- - Assist in creating product positioning and messaging frameworks that differentiate our platform in the market.
- - Help translate product features into customer-focused benefits and use cases.
Go-To-Market Ownership
- Assist in planning and executing product launches and go-to-market initiatives for new features, enhancements, and solutions.
- - Collaborate with Product and Marketing teams to develop launch plans, internal enablement materials, and marketing campaigns.
Business Development & Account Enablement
- Develop and maintain product marketing assets including product one-pagers, pitch decks, competitive positioning materials, case studies, and solution briefs.
- - Own and maintain a centralized product knowledge base.
Content & Thought Leadership
- Partner with the marketing team to develop product-focused content, including blog posts, product pages, website updates, and customer success stories.
Market & Competitive Insights
- Conduct research on industry trends, competitive offerings, and customer needs to inform product positioning.
- - Monitor competitive messaging and product updates.
Requirements:
- 3+ years of experience in a dedicated Product Marketing role within a B2B organization; fintech or payments industry experience preferred
- - Proven experience supporting product launches, go-to-market campaigns, and sales enablement initiatives
- - Strong written and verbal communication skills
- - Highly organized with the ability to manage multiple projects
- - Experience with HubSpot, CRM systems, Figma, Adobe Creative Suite, and Looker Studio; basic SQL knowledge preferred
- - Bachelor's or Master's degree in Marketing, Communications, Business, or a related field
Compensation: Total compensation ranges from $90k–$125k, including bonus potential.
