Journey with us! Join Royal Caribbean Group as we combine a career with a sense of adventure. This position will be working onsite from Miami.
Position Summary
The Sr Manager of Loyalty, reporting to the AVP of Loyalty, will lead the ongoing day-to-day management of Silversea's Loyalty program, Venetian Society, and play an integral role in the roll out of the program's continuous enhancements. This position requires highly tuned collaborative skills to coordinate programming implementations across cross-functional teams in Hotel Operations, Revenue Management, Digital Transformation, IT, Sales, Contact Center, and Marketing.
Essential Duties and Responsibilities
Deliver on global loyalty program goals, including enrollment, engagement, retention, and satisfaction.
Identify customer needs and develop innovative programs and solutions to deliver those needs as it relates to the loyalty program.
Overall program management including value proposition, marketing, cost management, operations, training, and execution of member benefits.
Ensure the global loyalty message is integrated into all marketing collateral and communications.
Develop and maintain Standard Operating Procedures for the Loyalty program.
Oversee IT projects for improvements to Loyalty support systems and program enhancements.
Qualifications, Knowledge and Skills
Bachelor's degree or equivalent work experience.
10-12 years of experience driving innovative ideas and strategies for consumer loyalty programs.
Minimum 5 years of marketing experience, especially consumer engagement, promotion execution, and retention strategies.
Credit card experience is a plus.
Strong program management expertise with a proven track record of delivering business results.
Excellent communication and presentation delivery skills.
No immigration sponsorship is offered for this role.
