Humand is hiring a Head of Marketing / CMO to lead a 50+ person global marketing team and own marketing's revenue contribution worldwide, following the largest Series A in Latin American history. Fully remote, reporting directly to the CEO.
What you will own
- Marketing pipeline and MRR contribution across LATAM, Brazil, EMEA and North America.
- The multi-touch attribution model and a full-funnel measurement framework, including the dark funnel of PR, brand and offline.
- Board and investor reporting with real-time metrics.
- Global marketing strategy and its regional translation across four regions and 50+ countries, plus projection models connecting investment to demos, conversion and sales headcount.
- Global budget allocation across paid media, brand, content, events and partnerships.
- Leading 58 people across 11 sub-areas: Growth, Paid Media, Product Marketing, Data and Analytics, Design, Multimedia, Web, Brand and Content, and PR.
- OKR and KPI systems, levels, salary bands and career paths, and an AI-first operating model.
- Joint roadmap with the Head of Sales, budget and CAC/LTV discipline with Finance, and positioning with Product and the CTO.
What they are looking for
- Extensive B2B SaaS marketing leadership managing 40+ person organisations across multiple regions.
- Operating experience in HISPAM, Brazil, EMEA and North America, including regional expansion.
- Multi-touch attribution model development and financial projection models from investment to revenue.
- Board and investor reporting experience with Series A/B boards.
- Matrix marketing organisation design, plus OKRs, level frameworks, salary bands and career tracks.
- AI-first mindset at the process level, not the tool level. This is not optional.
- Deep fluency in HubSpot, BI and data warehouse environments, GA4 and paid media.
- Fluent English plus Spanish and/or Portuguese.
