About RaiseRight
RaiseRight is redefining traditional fundraising with the Everyday Earnings Engine — a simple idea with a big payoff: families fund what matters most through the everyday spending they’re already doing. Every gift card, online purchase, local meal, and travel booking turns into earnings for a team, school, or cause.
With hundreds of brands and earnings of up to 20% per purchase, organizations that raise with us can raise up to 5x more than with traditional fundraisers — without selling a single roll of wrapping paper. Behind that experience is a passionate team and a consumer app that thousands of coordinators and families rely on every day. (FlipGive, our Canadian brand, brings the same engine to families across Canada.)
About this role
As Growth Marketing Manager, you’ll own the growth engine end to end — paid acquisition, lifecycle and CRM, SEO and content, and the experimentation and analytics practice that ties it all together. You’ll set the strategy and stay hands-on in the tools.
It’s a player-coach role: you’ll directly manage a Lifecycle Marketing Specialist and guide up to two agency relationships, setting the bar for quality and helping the people around you grow. You’ll report to the CMO and partner closely with product, data and analytics, brand, and our coordinator and participant teams to turn growth goals into shipped work and measurable results.
What you’ll do
Own full-funnel acquisition
- Plan, launch, and scale paid campaigns across search, social, and display — managing budget to clear CAC and ROAS targets.
- Build audience strategies, including lookalikes and earned-amplification programs, to reach new coordinators and families efficiently.
- Partner with brand, content and Social to turn earned moments — press, broadcast, and partnerships — into trackable, measurable growth.
Build lifecycle and CRM that activates and retains
- Own the enrollment, onboarding, and retention journeys that turn new sign-ups into active, ordering participants.
- Design and optimize multi-step email and cross-channel flows — welcome series, activation nudges, and promotional messaging — in HubSpot and Iterable.
- Keep messaging consistent and on-brand across every surface, from a welcome email to a fee-free promotion.
Run a rigorous experimentation and analytics practice
- Design and run A/B and multivariate experiments across the funnel, and turn results into decisions.
- Own the dashboards and the weekly growth scorecard; watch CAC, activation, retention, and LTV, and tell the story behind the numbers.
- Safeguard data quality — attribution, lead routing, and tracking — so the team can trust what it measures.
Grow organic discovery
- Build an SEO and content engine in partnership with the Brand and Social team that brings high-intent coordinators and families to us and compounds over time.
- Partner on landing pages and conversion paths that turn organic interest into enrollments.
Lead, coach, and multiply
- Manage and develop a Lifecycle Marketing Specialist, and direct up to two agency partners to deliver quality work on time and on budget.
- Bring an AI-first mindset — using AI tools to plan, manage, and optimize media and creative, and helping the team work smarter.
Fuel what’s next
- Support new-market and partnership growth — including our Canada expansion and partner-driven acquisition — with campaigns built to travel across brands and borders.
What you bring
- 10+ years in growth, performance, or lifecycle marketing, with a track record of driving measurable acquisition and retention.
- Consumer platform depth. Experience with consumer mobile, marketplace, and subscription platforms — you understand two-sided or B2B2C dynamics and recurring engagement.
- Tool mastery. Hands-on expertise with HubSpot and Iterable, and fluency across analytics suites (GA4, Tableau, Appsflyer, Looker, or similar).
- AI-powered media. Real, current experience using AI tools for media management and optimization — planning, buying, creative, and reporting.
- An experiment-driven mind. You form clear hypotheses, run clean tests, and let the data guide the call.
- Full-funnel range. You’re comfortable owning paid, lifecycle, SEO, and analytics — and you know where to lean in.
- People leadership. You’ve managed marketers and/or agencies and made them measurably better.
- Clear, positive communication. You can turn a data story into a decision leadership can act on.
