Pluxee is a global player in Employee Benefits and Engagement that operates in 28 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Well-being, Lifestyle, Reward & Recognition, and Public Benefits.
Powered by leading technology and more than 5,600 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 37 million+ consumers and 1.7 million+ merchants.
Conducting business for more than 45 years, Pluxee is committed to creating a positive impact on local communities, supporting well-being at work for employees, and protecting the planet.
The SEO Specialist is responsible for optimizing and driving the performance of SEO and GEO across multiple channels and markets. This role involves executing on-page and off-page SEO and GEO strategies, conducting audits, and improving website ranking and organic traffic. The SEO Specialist works closely with content, product, and marketing teams to implement SEO and GEO best practices and achieve KPIs set within the Spoke’s objectives.
🚀 Your next challenge:
🌟 Main Assignments
🌟 SEO Strategy Implementation:
- Develop and execute SEO strategies focused on increasing organic traffic and improving search engine rankings for local markets within the Spoke.
🌟 SEO Audits:
- Conduct comprehensive SEO audits, analyzing on-page and off-page SEO factors, identifying opportunities for improvement, and implementing solutions.
- Keyword Research:
- Perform in-depth keyword research to identify and target the most relevant keywords for content optimization and link-building opportunities.
🌟 On-Page Optimization:
- Optimize website content, meta tags, headings, internal linking, and URL structure to ensure better crawlability and improved rankings.
🌟 Content SEO:
- Understanding of SEO content strategy and topic clustering. Ability to align content with different stages of the buyer journey.
🌟 Off-Page SEO:
- Implement strategies to improve off-page SEO, including link-building and collaboration with external partners to increase domain authority.
🌟GEO/LLMs Strategy Implementation:
- Develop and execute GEO strategies focused on increasing domain and brand visibility in LLMs for local markets within the Spoke. Monitors and analyzes LLM performance using tools such as Peec.ai.
- Performance Monitoring:
- Track and analyze SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush. Provide regular performance reports and actionable insights for improvements.
- Collaboration:
- Work closely with content, product, and marketing teams to align SEO with overall digital marketing strategies, ensuring integration across channels.
- Designs and performs any other tasks, actions, or projects that may arise in daily activities, not included in the job description, which the direct supervisor, department manager, or General Manager deems appropriate and assigns to this position, in accordance with the employee’s experience, knowledge, skills, and for the purpose of expanding the role.
🚀 You're a Match:
🌟Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Bilingual in Czech and Polish (native or near-native fluency in both languages) (Additional proficiency in Bulgarian or Romanian is considered a strong advantage.)
- Fluency in English is an important criterion, since this role involves working closely with global teams.
- Minimum 3-5 years of experience in SEO, with a proven track record of improving organic traffic and search rankings.
🌟Professional Qualities:
- Collaboration: Ability to work cross-functionally with content, product, and marketing teams to achieve SEO objectives.
- Curiosity: Stay updated on the latest SEO trends, algorithm changes, and best practices.
- Analytical Thinking: Strong ability to analyze SEO data and provide insights for optimization.
- Results-Oriented: Focused on achieving measurable improvements in organic traffic and search rankings.
🌟Competencies
Technical Skills:
- Expertise in on-page and off-page SEO.
- Proficiency with SEO tools such as Google Search Console, Ahrefs, SEMrush, Lumar.
- Strong experience conducting SEO audits and implementing improvements.
- Deep understanding of Google algorithms and their impact on SEO.
Behavioral Skills:
- Result-Oriented: Focused on increasing organic traffic and improving search rankings.
- Curiosity: Continuously exploring and adapting to SEO trends and changes in search engine algorithms.
- Collaboration: Working effectively with cross-functional teams to align SEO efforts with overall marketing strategies.
📍 Your location
☀️ Happy at work
1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace well-being and work-life balance, new ideas and we have a lot of fun!
3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive workplace where all abilities are celebrated, and equal learning and growing opportunities are a given.