Your Mission at Epassi
"You own the B2B2C activation of our sports benefit across our existing customer base." Hybrid: two fixed office days per week, the rest remote.
Your responsibilities
- Own the always-on sports activation programme end to end - from HR-facing campaign angles to the employee-facing assets that drive real usage
- Build the toolkit Customer Success uses in every activation conversation, and own the kick-off process so CS never opens a client conversation without the right materials
- Design, build, and maintain the lifecycle flows that carry new sports subscribers from sign-up to habit
- Track activation and subscription metrics against the OKR and feed results back into campaign planning
Success metrics
- Drive a measurable increase in sports activation rates across low-activation customer segments
- Hit the net new sports subscription quarterly target under the Retain and Expand OKR
- Deliver a CS toolkit and kick-off process the team actually uses
- Get onboarding automation running without manual intervention from marketing or CS
Daily responsibilities
- Build and maintain CSM toolkits: talking points, scripts, digital flyers, posters
- Plan and run the campaign calendar, using moments like Mental Health Week and World Wellbeing Week as hooks
- Own the client kick-off checklist for sports activation together with CS
- Support the promo-op-locatie offer: branded materials, agency coordination, and the CS booking process
- Maintain the shared activation tracker with CS and translate data into clear conversion insights
- Design and build automated onboarding email flows for new sports subscribers
- Work with Product and Ops to define trigger data (activation status, usage thresholds)
- Test and iterate onboarding journeys based on activation and engagement data
- Report activation rate, net new subscriptions, and campaign performance monthly into the MBR cycle
Required qualifications
- 3-5+ years in B2B or B2B2C marketing, ideally in subscription, benefits, wellness, or a platform business
- Hands-on experience running activation or lifecycle campaigns end to end - not just briefing agencies
- Experience building or managing marketing automation and lifecycle email flows
- Comfort working directly with Customer Success or Sales on shared campaigns
- Bachelor’s degree in marketing, communication, or a related field
- Experience in the Dutch employee benefits, HR tech, or wellness market is a plus
Language requirements
- Dutch: fluent, spoken and written (internal and HR-facing communication)
- English: professional working proficiency (Epassi Group reporting)
Track record
- Proven ability to own a number - activation rate, net new subscriptions - and course-correct when off track
- Track record of building working relationships with Customer Success rather than handing off campaigns
- Experience writing for two audiences in the same campaign: the HR manager and the end employee
- Organised enough to run a multi-channel calendar without missing a deadline
Required competencies
- HubSpot or a comparable marketing automation and CRM platform
- LinkedIn Campaign Manager
- Basic design tools (Canva, Adobe Express, or similar) for producing assets independently
Why Epassi
- You work on a brand introduction with real stakes: one platform, two established names, one launch on 1 October 2026
- Direct collaboration with the Head of Marketing and B2B Marketing Manager
- Two fixed office days per week, the rest remote
- Access to the Alleo app: sport, movement, and staying healthy as part of daily life
- A strong team that treats marketing as a commercial instrument
