As CRO Specialist at IGO Promo, you will optimize the B2B customer journey from first click to repeat purchase, combining data, design, and technology into experiments that drive measurable conversion and commercial growth.
Fulltime, Medior/Senior – Helmond.
Responsibilities
- Analyze customer behavior using Microsoft Clarity and Google Analytics to identify conversion improvement opportunities
- Set up, execute, and analyze A/B and multivariate tests in VWO
- Translate designs and experiment concepts into clear, technically supported development tickets
- Design in Figma to conceptualize new flows and variations
- Explore and apply AI within CRO for personalization, data analysis, and ideation
- Report results and translate insights into concrete improvement plans
Required qualifications
- Demonstrated experience with conversion optimization in e-commerce environments
- Strong analytical skills and experience with Google Analytics and Microsoft Clarity
- Testing experience, preferably with VWO or comparable tools
- Technical understanding of webshop architecture and ability to translate designs into developer tickets
- UX/UI design experience and Figma proficiency
- Familiarity with AI tools and strategic CRO applications
- Fluent Dutch and English; international marketing affinity is advantageous
What we offer
- Versatile role with significant ownership in a growing company
- Pleasant work environment with engaging colleagues
- Professional development opportunities
- Comprehensive benefits: pension plan, flexible hours, 27 vacation days with purchase option