The Director of Acquisition Marketing will head up all of our acquisition marketing initiatives. This is an excellent opportunity for an ROI-focused, experienced online marketer with in-depth analytics experience to join our growing team. This individual will be responsible for implementing marketing plans that lead to the successful completion of our revenue goals and brand awareness expansion of companies that need Sales and Safety Incentive Programs, Integrated Loyalty Technologies, Consumer Promotion Programs, and Loyalty Marketing Programs.
The ideal candidate will come with demonstrable experience developing and executing advanced-level online marketing plans that generate results, including paid search campaigns, display and retargeting, affiliate marketing, social media campaigns, and partnerships, including client-owned digital channels.
DUTIES AND RESPONSIBILITIES
- Alignment with Corporate and Brand Marketing.
- - Deliver acquisition marketing plans that optimize for sales and exceed projections.
- - Accountable for management and goal setting of interactive, paid search, natural search, display, email, mobile, and affiliates.
- - Perform in-depth analysis of channel conversion, selling, and ROI to make recommendations and implement strategies for improvement.
- - Assesses new digital marketing partnerships and business development opportunities.
- - Responsible for digital marketing budget, spend, and related ROI.
- - Tracks and reports on ROI by channel daily, weekly, and monthly.
QUALIFICATIONS
- Bachelor's degree in Marketing preferred.
- - Minimum of 5 to 7 years' hands-on experience with e-commerce and digital marketing within the Loyalty Marketing Omni-channel environment.
- - Strong experience in managing and acquiring customers with social media channels.
- - Strong expertise in analytics, preferably in Google Analytics.
- - Prior experience leading and developing a team as well as working with cross-functional teams.
All Digital Rewards offers an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. All Digital Rewards is an Equal Employment Opportunity/Affirmative Action Employer and maintains a Drug-Free Workplace.
