The Manager, Loyalty Marketing Campaigns (Offers) supports our portfolio of brands within the Center of Excellence by managing execution of loyalty offers within our loyalty platform (Punchh). This person will be familiar with executing loyalty campaigns (building, testing and deploying), testing methodologies, and have a strong understanding of industry best practices for continuous optimization.
Essential Functions
Building and testing loyalty offers, coupons, and campaign configurations within Punchh, including audience targeting, rules logic, and expiration.
Exhaustive pre-deployment testing of loyalty offers and coupons; troubleshoot offer-related issues in partnership with IT counterparts.
Enable and maintain automated journeys in marketing automation and loyalty platforms.
Partner with Customer Engagement and Lifecycle team to deliver integrated customer marketing plans.
Manage the approval workflow of all digital communications across our portfolio of brands.
Follow best practices including A/B testing, personalization, segmentation, and marketing automation.
Education and Experience
Bachelor's degree highly preferred.
A minimum of 3-5 years' experience in loyalty marketing, digital campaign execution, or marketing operations.
Experience working with business, technology, and data teams.
Skills
Strong capability in developing, overseeing, and refining operational processes.
Basic knowledge of analytics to review, interpret, and make informed decisions based on performance metrics.
Effective communicator, both in written and verbal formats.
Experience coordinating projects and tracking progress against milestones.
Prefer previous experience in loyalty platforms such as Punchh, Epsilon, or Paytronix.
