Pluxee is hiring a Senior B2B Marketing Coordinator in Bogotá (hybrid, two to three days a week on site) to lead the B2B marketing strategy: strengthening the value proposition of products and services, driving a more consultative sales approach and enabling the commercial team. The role manages a team of three and reports to the CMO in Colombia.
Key responsibilities
- Design and execute B2B marketing strategies aligned with commercial and business objectives.
- Strengthen adoption and communication of the product and service value proposition.
- Develop knowledge resources, content and commercial materials to support the sales team.
- Implement sales enablement and training initiatives, and create methodologies that connect product features to tangible customer benefits.
- Design and execute inbound and outbound lead generation, and lead performance marketing campaigns focused on acquisition and conversion.
- Support new product and service launches and optimise the full funnel (TOFU, MOFU, BOFU).
- Analyse marketing and commercial metrics, manage marketing automation and AI-powered tools, and coordinate internal teams and external agencies.
Required profile
- 5+ years in B2B or B2B2C marketing, with at least 1 to 2 years leading teams.
- Proven experience in product marketing and value proposition development, demand generation, performance campaigns, launches and sales enablement.
- Strong commercial results orientation and an analytical mindset with KPIs and dashboards.
- HubSpot, Google Analytics and marketing automation platforms.
- Practical use of AI tools applied to marketing (mandatory) and fluent English, written and spoken (mandatory).
- Availability for a hybrid model, 2 to 3 days per week in Bogotá.
