Pluxee is hiring a Senior Marketing Coordinator in Bogotá (hybrid, two to three days a week on site) to lead brand development and positioning through go-to-market strategies, communications, content and digital growth. The role manages four people and reports to the CMO in Colombia.
Key responsibilities
- Design and implement go-to-market strategies to strengthen product and service positioning.
- Build and execute the brand and communications strategy, driving awareness and top-of-mind positioning in target segments.
- Grow presence across social media channels and digital communities, and lead online and offline campaigns for awareness, consideration and engagement.
- Define content guidelines, storytelling and brand tone of voice.
- Manage relationships with content, design, creative, events, PR, BTL and ATL agencies.
- Analyse brand, campaign and digital channel metrics, and apply AI tools to content creation, segmentation, personalisation and analytics.
- Manage and develop the team and build strong internal and external stakeholder relationships.
Required profile
- 5+ years in marketing focused on brand, communications or growth marketing, with 1 to 2 years leading teams.
- Proven experience in go-to-market strategies, brand building, awareness campaigns and digital community growth.
- Management of creative, content, events, BTL and ATL agencies (mandatory).
- HubSpot, Google Analytics and measurement platforms.
- Practical use of AI tools applied to marketing (mandatory) and fluent English, written and spoken (mandatory).
- Availability for a hybrid model, 2 to 3 days per week in Bogotá.
