Pluxee is hiring a Route to Market Marketing Lead in Lima (hybrid). The role defines and executes the marketing strategy that gets Pluxee products to the right customers through the right channels and commercial touchpoints, translating business priorities into go-to-market plans, channel activation, positioning and commercial marketing programmes. No direct reports, but strong transversal leadership across Sales, Marketing, Product and global teams.
What you will do
- Adapt the product strategy to the local market with the Product Marketing Director, feeding usage data, market trends and customer insight back to global teams.
- Support local product launches end to end, from pre-launch readiness to post-launch analysis.
- Build and implement country go-to-market plans, coordinating messaging, sales enablement and activation.
- Localise positioning and messaging and create customer-facing content: brochures, landing pages and sales decks.
- Run market research and competitor analysis, and analyse feedback and usage to improve product-market fit.
- Track product KPIs, marketing effectiveness, adoption and campaign ROI.
You are a match if
- Bachelor or Master in Business Administration, Marketing, Industrial Engineering or related.
- 5 to 8 years in marketing across B2B and/or B2C; growth or trade marketing highly valued.
- Strong track record working alongside commercial and sales teams on campaigns, acquisition and growth.
- Data-driven, using KPIs such as lead conversion, MQLs, adoption, business volume and product mix.
- Strong influencing and stakeholder management without direct authority.
- Ideally CRM experience (Salesforce or HubSpot), Microsoft 365 and basic Power BI.
- Advanced English is mandatory, and availability to work hybrid in Lima.
