The Marketing Director at Recognize will oversee all aspects of marketing, from demand generation to product positioning. This role will help start and build a marketing department for an HR tech company with an established base of 200 customers.
About Recognize
Recognize is an employee recognition and rewards platform that helps companies build a culture where people feel valued every day, with customizable recognition programs, flexible monetary and non-monetary rewards, and seamless integration with Microsoft 365.
Responsibilities
Build and execute a lead magnet strategy for the website (ebooks, one-pagers, calculators, worksheets).
Develop a LinkedIn engagement system to boost visibility and generate leads.
Manage webinar strategy with a consistent monthly cadence.
Launch A/B tests on lead magnets, optimizing conversion rates.
Segment email lists for prospects vs. customers and execute regular newsletters.
Translate product features into clear, compelling marketing assets and publish customer case studies.
Act as owner of all marketing performance metrics; hire, coach, and grow a marketing team as pipeline demands increase.
Qualifications
5+ years of marketing experience in B2B SaaS, ideally in HR tech or related industries.
Proven success building lead generation systems that drive measurable revenue growth.
Strong grasp of product marketing, including positioning, collateral creation, and case studies.
Expertise in digital channels: SEO, LinkedIn, email marketing, and webinars.
Data-driven mindset with experience running A/B tests and analyzing funnel performance.
Experience hiring and leading marketing teammates.
